matt baldwin

freelance designer

Food & Drink

Luminous meeting – January 2025

2021

I collaborated with Rehab Agency to develop an app that brings Belvedere’s cocktail recipes to life. Focusing on UI design and prototyping, I helped create interactive visuals that offer an engaging, user-centred experience.

Belvedere mixologist

Technology

2024

A fast-turnaround project to reposition this tech startup as a bold challenger to McKinsey. I created dynamic, ownable photographic assets symbolising the flow of customer data and designed a fresh UI, culminating in a brand redesign and a high-impact website launch.

Silverbullet

A brand redesign underpinned by ownable photographic principles

data send - single point perspective

data exchange - horizontal motion

data transfer - vertical motion

Corporate

2021

I redesigned the careers experience for Radley Yeldar to attract the world’s best engineers to Ocado. This pitch-winning project focused on prototyping, UX design, user flows, and wireframes, repositioning the experience to highlight Ocado’s innovation and growth opportunities.

Ocado

Sustainability

2022

I repositioned AECOM’s sustainable legacies microsite, redefining its copy and hero positioning to better reflect their commitment to sustainability. The project involved redesigning user flows, sitemap and wireframes, establishing clear content principles and UI concepts to enhance user engagement and impact.

Aecom

Sustainable legacies

Detailed sitemaps, anchored to mapping existing and new content opportunities to user need

High level user flows in known personas to analyse the existing site, unearthing issues, guiding future design opportunities.

Early wireframes for prototype development for team testing.

Bespoke positioning aimed to place AECOM’s commitment to sustainability as one of a shared legacy between business and planet

Corporate

2020

Led the design and concept development for Ferrero Group’s pitch-winning “Farmer by Choice” initiative with Radley Yeldar. Delivered UI design, art direction, and collaborated with an animator to create a compelling, standout campaign.

Ferrero Group

Thank you for your time,

It was great walking you through these projects. If you’d like to chat more or have any questions, feel free to reach out, and I look forward to the possibility of working together.